Hi, I’m Kaitlyn.
Nice to meet you!
I’m the Founder and proud owner of 53 Fifty Group.
53 Fifty Group was created to make marketing feel less overwhelming and a lot more personal. I work with businesses to build personalized marketing that feels true to who they are — from social media and websites to email marketing, content, and personalized strategy.
With a background in agency marketing and client service, I’ve seen how easy it is for marketing to become complicated, disconnected, or simply feel like another thing on your to-do list. My goal is to change that. I want to help you understand what your business actually needs, create a strategy that makes sense, and take the next step with confidence.
Why 53 Fifty?
The name is a little piece of me, too.
53 Fifty represents the idea that your business doesn't have to fit into a formula. There isn't one right way to market, grow, or build a brand. Your business has its own story, personality, and goals — and your marketing should reflect that.
That’s what 53 Fifty is all about: finding what makes your business you, and turning that into marketing that connects.
Whether you need a place to start, a fresh perspective, or someone in your corner to help you figure out what’s next, I’m here to help.
The Story Behind the Name
You might wonder where the name came from. I wanted something meaningful, but nothing felt right until I came across the number 53 during my daily Bible study. I discovered its connection to several descriptions of Jesus in the Bible — including “I Am,” “perfect servant,” and “rescuer.”
The number 50 also carries biblical meaning, symbolizing completion, renewal, and celebration.
Together, 53 Fifty is a reflection of my faith and a reminder to lead with purpose, kindness, and compassion.
That’s what I hope to bring to every client relationship: thoughtful marketing, genuine partnership, and a brand that feels like you.